We Built Todpoles Because Every Good Toy Was Just Another Screen
Todpoles is a children’s learning brand based in India, built for parents who want
their child to grow up curious — without handing them a tablet and hoping for the best.
The Problem We Saw
Most “educational” products for young children fall into two camps: beautiful but passive
physical toys, or apps that are really just screen time with a learning veneer.
Neither gives a 3-year-old what they actually need — active engagement, repetition,
audio reinforcement, and something real to hold in their hands.
What Todpoles Is
Todpoles is a phygital learning kit — a physical set of 104+ flash cards
paired with a free AI learning app. Children aged 2–7 hold a card up to the camera,
and Toto the bear (our in-app guide) reacts with audio, encouragement, and games.
The card drives the session. The screen supports it.
The Magic Kit includes three learning sets — Hindi (48 cards), English A–Z (26 cards),
and Numbers, Colours & Shapes (30 cards) — plus a mobile stand, plastic ring to keep
cards together, and a canvas pouch for storage.
Built in India, for Indian Families
We are a small team based in India. Todpoles is designed specifically for Indian families —
with Hindi as a first-class language, pricing that makes sense for the Indian market,
and content that reflects the world Indian children actually live in.